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Direct debit companies case study – Lay-by system for Peats Ridge Festival

Over the past 6 months we have partnered with Peats Ridge Festival to deliver a lay-by ticketing programme for festival goers to pay off their tickets. This has been a great example of how direct debit can be used to make a product more affordable. While there have been a few hiccups along the way, the feedback from ticket holders has been extremely positive. During our dealings with festival goers, we have been told numerous times that the direct debit payment plans offered through PaymentHub provided an affordable way for them to attend the festival.

The lay-by system worked as follows:

  • Working with Peats Ridge Festival, we determined what the payment plans would look like, the frequency clients would be billed and a maximum number of payments
  • Festival goers would sign up on a PaymentHub direct debit plan that suited their requirements
  • We wanted to make sure that the ticket buyers knew when the funds would be debited from their account so we issued both SMS and email reminders about upcoming payments
  • On completion of the payment plan, Peats would issue the tickets

A really simple approach that delivered positive benefits to both Peats Ridge Festival organisers and their clients!

This entry was posted on Wednesday, January 13th, 2010 at 4:35 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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